Lessons Learned: Self Publishing – Part One

Originally Published March 5th, 2012

Taking a break from reviewing, I thought maybe I could (or should?) share some information that’s in my head. It may be of benefit to some. It may be stone useless. As always, the reader decides what’s useful. (I hope eternally, at any rate. Please don’t let anyone tell you what information is useful to you! If they try to do so, at the very least be skeptical.)

See, I’ve been doing a lot of panels lately, at Farpoint and Mysticon. Some of them were just entertaining at best, some imparted useful information, and at a few it was clear that the audience came wanting to learn something, came with questions they needed answered. Since con panels tend to be, more than anything else, a collection of people with very healthy egos, talking about themselves (I am no exception as a panelist), sometimes those questions don’t get answered. That fact, to paraphrase the great Ricardo Montalban, tasks me.

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I Don’t Publish Literature. I Publish People.

demelloI’m reading a very strange little book called Awareness by Anthony De Mello. It’s apparently a transcript of all the talking he did at a retreat many years ago, and was published after his death. And, boy, did he do a lot of talking at that retreat! I both love and hate the style. It’s filled with bold statements that make you want to read more to figure out what the hell he’s really saying: “You are never in love with anyone. You’re only in love with your prejudiced and hopeful idea of that person.”

Wait, huh? That kind of thing grabs you.

Unfortunately, like a lot of spiritual / religious texts, it’s repetitive. I know repetition is a technique often used to emphasize a point and make sure the reader / listener doesn’t forget something, but it’s my least favorite rhetorical device. It annoys the hell out of me:

“Call 1-800-GET-LOST. That’s 1-800-GET-LOST. Call 1-800-GET-LOST. 1-800-GET-LOST. Today!”

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I Am All These Things

Okay, I’m doing something a little different this week. It’s not going to be a regular occurrence, but it may be something I play with when I’ve got something to say that’s important, either from a publicity perspective, or from a “this is important to me personally” perspective.

If you’re a regular reader of my blog at StevenHWilson.com, then this week you’re also reading the script for my weekly podcast. (And you can hear my reading, as well, here!) If you’re a regular listener to my podcast, that is the Prometheus Radio Theatre podcast, then this week you’re listening to my blog. Again, not a permanent change. Next week my listeners will hear the next chapter of Phil Giunta’s wonderfully scary novel By Your Side, and my readers will hear about Lara Parker’s wonderful expansion of the Dark Shadows mythos, Wolf Moon Rising. But this week, and now and then in the future, both groups will receive the same message. Continue reading